According to company officials, the package redesign streamlines the brand’s messaging with more product information, meaningful company insight and distinguished color scheme. The first products rolling out in the new look are 12-ounce stacked sliced cheeses, 8-ounce shingle sliced cheeses and a variety of sizes of stand-up shreds, with the remaining products launching early next year.
“It is important for us to stay fresh and exciting for our consumers and customers as we continue to grow,” says John Russell, senior director of marketing. “We feel that this new design works harder in presenting a premium image of our high quality products while remaining relatable to all of our fans.”
To assist in the redesign, Tillamook hired local Portland design firms, Sandstrom Partners and Flint Design known for their expertise with national food and beverage brands. The comapny kept each product category in mind during the redesign by highlighting specific product attributes through custom messaging. All Tillamook Shreds now come in a convenient stand-up bag that is easier to use for consumers and grocery partners, is made with less packaging material and includes a unique see-through cow cut-out.
Additional features include detailed flavor descriptions, more farmer-owned identification, recipe suggestions, fun messaging, call-outs to visit Tillamook online and a larger eye-catching company logo. The release of the complete line will be a gradual process and consumers can expect to see the new packaging on shelves over the next year.