Numi Organic Tea, known for organic, non-GMO and fair trade certified teas and teasans, has announced a new product line: Indulgent Tea. A new collection of chocolate teas, Numi’s Indulgent Tea celebrate the blending of tea and cacao.
While food trends come and go, chocolate has been an object of cravings and affection since the first cacao plant originated in the Amazon in 2000 BC. Today, chocolate is getting its due for being more than delicious, and is heralded for its health benefits and mood-boosting properties. Numi’s Indulgent Teas provides a guilt-free way for chocolate lovers to satiate their sweet tooth and enjoy the good-for-you qualities of cacao.
With only five calories per cup, no sugar, and a SRP of $7.99 for a box of 12 tea bags, Numi Indulgent Teas make it easy to save on both calories and cash, company officials say. Consumers can experience these tea blends any time of the day with milk or honey, or simply on their own.
“Since we launched our Chocolate Pu-erh Tea in 2008, it has increased in its popularity every year,” says Ahmed Rahim, CEO and chief alchemist for Numi Organic Tea. “Now we are pleased to introduce our Indulgent Teas, combining some of our top-selling tea blends with cacao to offer unique tastes for every palate within the ever-growing chocolate tea category.”
Numi Indulgent Teas are certified organic, verified non-GMO, Fair Trade Certified, and made with 100% real ingredients (not “natural” flavorings, or perfumes) including real cacao powder. Consumers can choose from four flavors, available in boxes containing 12 tea bags each. All varieties will be available for shipment in April 2014.
Chocolate Rooibos - Smooth South African rooibos is enveloped by real vanilla beans, sweet honeybush and rich cacao. Officials say it is a soothing beverage to melt into. Chocolate Rooibos is blended with 45% cacao.
Chocolate Mint - This blend of Numi’s Moroccan Mint, cacao and orange peel has a sweet balance, company officials. The spearmint flavor adds a bit of spice while orange peel adds a hint of citrus. Chocolate Mint is blended with 55% cacao.
Chocolate Earl Grey - Numi’s delicious Aged Earl Grey tea blends cacao and real vanilla beans. Sweet bergamot orange notes harmonize with creamy vanilla and chocolate for a “captivating treat.” Chocolate Earl Grey is blended with 50% cacao.
Chocolate Spice - This chocolate spice tea blends rich cacao with a host of chai spices. Ginger and allspice are warming while cardamom adds kick and cinnamon rounds off this exotic tea. Chocolate Spice is blended with 45% cacao.