Stater Bros. Rolls Out New Wholesome Goodness Banner
Stater Bros. Markets announced that it is introducing Wholesome Goodness at all 167 Stater Bros. Supermarket locations. Wholesome Goodness presents a broad product line of affordable, all natural foods. The line is made up of over 50 consumers staples, including hot and cold cereals, trail mixes, snack chips, pasta and barbecue sauces, dressings, 100% antioxidant juices, "no salt added" broths and more.
All Wholesome Goodness foods are made with a nutrition-minded approach, with an emphasis on natural ingredients such as whole grains, fiber and essential Omega 3 & 6 fatty acids, while minimizing or eliminating sugar, sodium and fat, company officials say. Every product in the line is priced to make healthier eating more affordable for any family, they add.
"We know that our customers want to eat healthier," says Jack H. Brown, chairman and chief executive officer of Stater Bros. Markets. "That's why we're delighted to be the only supermarket chain in Southern California to offer Wholesome Goodness. At Stater Bros., we have a long-standing tradition of being the supermarket where you always 'get more... for less.' Now, with Wholesome Goodness, we're better-for-you, too."