Bear Naked Granola Hits the Slopes with U.S. Olympian

65132-RPH-1311180-BearNaked-Krispr-8961-originalBear Naked granola is inspiring snow-lovers to elevate their winter adventures for a chance to score new gear. Teaming up with two professional athletes who wrote the book on taking tricks to the next level, U.S. Olympic gold medalist Hannah Kearney and 2014 U.S. Winter Olympic hopeful Chas Guldemond, the granola brand will issue four weekly #OneUpIt challenges on social media, inviting fans to share their epic experiences in hopes of landing some fresh swag.

“With delicious flavors like Maple Pecan and Triple Berry Crunch, Bear Naked is already elevating the granola scene – so we wanted to partner with athletes who are doing the same in their sport,” says John King,  marketing director. “We’re excited to see how Hannah and Chas, who believe in the power of simple and recognizable ingredients, inspire our fans to share their awesome experiences.”

Bear Naked also partnered with Recommended Media and Devin “Super Tramp” Graham. To provide inspiration to adventure-seekers everywhere, Graham worked with Chas and Hannah to “one up” their sports on a world-class level – check out footage.

Bear Naked’s vision for this contest is sweet, and I’m stoked to work with them as they help create awesome winter experiences for everyone,” says Graham. “Working with Chas and Hannah to One Up their sports was such a fun process and I can’t wait to see how the snow-loving community responds.”Fans who want to get in on the contest can post pics and/or videos demonstrating how they elevate their winter experiences on their Twitter or Instagram feeds or Bear Naked’s Facebook wall using the #OneUpIt hashtag. Each Monday from January 20 through February 16, Bear Naked will issue a new #OneUpIt challenge:

  • Week 1: “Stick the Landing” (Jan. 20 – 26)
  • Week 2: “Wicked 180” (Jan. 27 – Feb. 2)
  • Week 3: “The Air Up There” (Feb. 3 – 9)
  • Week 4: “Make Your Mark” (Feb. 10 – 16)

For more details on entering the challenge, visit BearNaked.com/OneUpIt.

Bear Naked Presents: Chas Guldemond’s Winter Playground

Bear Naked Presents: Hannah Kearney’s Whack-a-Mogul

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