Bear Naked granola is inspiring snow-lovers to elevate their winter adventures for a chance to score new gear. Teaming up with two professional athletes who wrote the book on taking tricks to the next level, U.S. Olympic gold medalist Hannah Kearney and 2014 U.S. Winter Olympic hopeful Chas Guldemond, the granola brand will issue four weekly #OneUpIt challenges on social media, inviting fans to share their epic experiences in hopes of landing some fresh swag.
“With delicious flavors like Maple Pecan and Triple Berry Crunch, Bear Naked is already elevating the granola scene – so we wanted to partner with athletes who are doing the same in their sport,” says John King, marketing director. “We’re excited to see how Hannah and Chas, who believe in the power of simple and recognizable ingredients, inspire our fans to share their awesome experiences.”
Bear Naked also partnered with Recommended Media and Devin “Super Tramp” Graham. To provide inspiration to adventure-seekers everywhere, Graham worked with Chas and Hannah to “one up” their sports on a world-class level – check out footage.
- Week 1: “Stick the Landing” (Jan. 20 – 26)
- Week 2: “Wicked 180” (Jan. 27 – Feb. 2)
- Week 3: “The Air Up There” (Feb. 3 – 9)
- Week 4: “Make Your Mark” (Feb. 10 – 16)
For more details on entering the challenge, visit BearNaked.com/OneUpIt.
Bear Naked Presents: Chas Guldemond’s Winter Playground
Bear Naked Presents: Hannah Kearney’s Whack-a-Mogul