FMI’s Debuts Supermarket Facts Video
By Grocery Headquarters Staff
Food Marketing Institute (FMI) and Matrix Group, a digital agency specializing in web design, development and e-marketing in the Washington D.C. area, announce the release of a new animated video as part of the trade association’s “Supermarket Fact Video Series.” Through infographics and animation, the latest video illustrates why supermarkets have experienced a 1% net profit margin consistently over the last 30 years compared to other industries. As the voice of the food retail industry, FMI continues to invest in research that maps the changing food retail landscape and identifies new ways of presenting the trends in its vast library. The supermarket facts video series, resulting from the creative collaboration between FMI and Matrix Group, brings to life these major industry trends. The first video in the series examined the number of times customers go grocery shopping each week.