Del Monte Foods Joins the Fight Against Childhood Obesity
By Grocery Headquarters Staff
Del Monte Foods has joined the Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to end the childhood obesity crisis, in a five-year commitment to help increase fruit and vegetable consumption among children. The commitment includes substantial investments in marketing and new product innovation that builds on Del Monte's long-standing commitment to developing healthy products, and providing helpful, nutritious meal planning resources for busy parents. "Providing access to great tasting, nutritious foods and making it easy for parents to incorporate them in meals throughout the day are fundamental steps to improving the health of our nation's children," says PHA CEO Lawrence A. Soler. "I'm proud that Del Monte Foods will be working with PHA to make its healthiest items even more accessible to American families." "We are honored to join PHA and contribute to the health and well-being of our nation's children and their families," says Richard Blossom, senior vice president for Del Monte Foods. "We believe that better health and nutrition can be attained by filling half your plate with fruits and vegetables at every meal, every day. Through a variety of initiatives we will deliver this message in ways that will engage, educate, and inspire parents and kids to turn these words into action." Del Monte will make the following commitments to PHA:
- devote $18 million over three years to execute marketing campaigns and promotions that encourage families and children to consume more servings of fruits and vegetables and enjoy healthful meals and snacks.
- distribute 150 million coupons over three years for reduced pricing (at least 40 percent) on Del Monte brand products.
- improve recipes listed on product labels to encourage families to prepare even healthier, tasty side dishes and meals from Del Monte brand products.
- will also add "drained labels" to its fruit products, showing nutritional facts for fruit as packed, as well as after draining, by October 1, 2016 to encourage reduced sugar consumption.
- will increase access to and understanding of healthier food choices on its website by adding full nutrition information as required by the Nutrition Facts label and reducing dessert-only recipes to no more than 10 percent of total recipes on the website by July 1, 2015, and adding 40 new recipes to the website that meet U.S. Dietary Guidelines for Americans by July 1, 2016.
- will donate a minimum of 7.5 million pounds of fruit and vegetable products in the next three years to support anti-hunger efforts across the United States.