POM Wonderful 100% Pomegranate Juice has launched its three 100% Juice Blends, offered in POM Coconut, POM Mango and POM Hula, in a new family-size, multi-serve 48-ounce bottle. Available in April, each new 48-ounce bottle of 100% Juice Blends is sized for at home, convenient and everyday enjoyment, company officials say.
Similar to the 12-ounce bottles of the 100% Juice Blends, each 48-ounce bottle will contain the same fruit juices. POM Hula consists of POM, pineapple and organic apple juice. POM Mango delivers the sweet flavors of POM, mango and pear juice. POM Coconut combines 100% POM juice with coconut water, offering families and fitness fans a new juice option for hydration.
The 48-ounce bottle will appear in the produce aisle of store shelves and maintain POM Wonderful’s iconic curved bottle in the same eye-catching tropical graphics as the 12-ounce bottle. While the top-half of each 48-ounce bottle displays POM’s signature red wrap, the lower half of POM Hula contains a green grass skirt. The lower half of POM Coconut pairs with white and green leaves, while the POM Mango bottle features a splash of yellow and green.
“POM Wonderful consistently innovates to meet consumer demands because we understand the importance of convenience,” says Marc Seguin, vice president of marketing. “Response to the launch of our 12-ounce size of Juice Blends was extremely positive last year and sales outpaced our expectations. We chose to expand with a new 48-ounce bottle so the whole family can enjoy the Juice Blends at their own convenience.”
POM Wonderful’s 48-ounce bottle of 100% Juice Blends will be available in all three flavors for $9.99 SRP in the refrigerated aisle of the produce section in mass and grocery stores nationwide. In addition, POM Wonderful will offer a 60-ounce bottle of all three 100% Juice Blends in club stores beginning in April. The launch will be supported with new displays, point-of sale, retailer promotions, free standing inserts, consumer events, trade advertisements, customer specific marketing programs and public relations, officials say.