Rooibee Red Tea has announced the first of its off-spring with the birth of Rooibee Roo. Developed just for kids, the bottled tea offers the same health benefits and similar taste of its parent line in three fruity flavors: Cherry, Mango and Orange. A certified USDA organic rooibos tea that is naturally caffeine free, with 12 grams of organic cane sugar and less than 60 calories per 8-ounce BPA free bottle, this is a tea parents can feel confident giving their children, company officials say.
When Rooibee Red Tea chief tea officer Heather Howell joined the company four years ago, she noticed how much kids enjoyed the drink and felt they deserved their own, she says. “I’m happy to fulfill the need of a healthier drink option for children by offering a tea with kid-friendly flavors, filled with unique minerals and antioxidants that also fall in line with school nutrition standards. As a parent I know how important it is to feel confident about what your children put in their bodies.”
Rooibee Red Tea officially launched the new line at Natural Products Expo West in Anaheim, Calif. earlier this month. Rooibee Roo is currently production ready and will be available to consumers in select stores and online in late spring as a six-pack or individual bottles. It will cost an average price of about $1.00 per bottle.