thinkThin LLC announced the launch of their newest product line, thinkThin Lean Protein & Fiber at Natural Products Expo West in Anaheim, Calif. Each bar is 150 calories while delivering 10g of protein and 5g of fiber. The nutrition bars are available in five flavors: Chocolate Almond Brownie, Chunky Chocolate Peanut Butter, Salted Caramel, Honey Drizzle Peanut and Cinnamon Bun White Chocolate. All five bars are gluten-free and contain 5g of sugar.
“thinkThin Lean Protein & Fiber delivers a balance of nutritional value and taste,” says Lizanne Falsetto, CEO and founder. “We started with creating bars that are a good source of protein and fiber for 150 calories. Then we dreamed up crave-worthy recipes from classic flavors like Brownie and Peanut Butter to on-trend flavor combinations like Salted Caramel and Honey Drizzle Peanut.”
New product introductions in the nutrition bar category have been focused on meeting growing consumer interest in benefits such as protein, fiber, or 150 calories or less. With thinkThin Lean Protein & Fiber, consumers don’t have to choose and can find all three benefits in one bar, company officials say.
thinkThin Lean Protein & Fiber is the first thinkThin new product to launch since 2013. thinkThin unveiled Lean Protein & Fiber bars at Expo West 2014, a trade show for the natural, organic and healthy products industries. thinkThin Lean Protein & Fiber bars will begin to roll out to consumers at their local grocery stores in Spring, and nationally available in June.