United Fresh Launches Spring Fresh Impact Tour

United Fresh will kick off its 2014 “Now Boarding for Chicago” Spring Fresh Impact Tour with town halls and member visits in 10 states during March and April. United Fresh CEO Tom Stenzel and executive staff will travel across the country to meet with members to provide a sneak preview of this summer’s United Fresh convention, taking place June 10-13 in Chicago.

At some 15 town halls across the country, members will learn how they can benefit from the recently passed Farm Bill, discuss expanding opportunities for produce sales in schools and at retail, and review the latest information on how new food safety regulations are likely to affect their businesses. “Town halls give us the unique opportunity for informal, face-to-face discussion with our members about what matters most to them,” says Stenzel.

“With our Chicago convention coming up soon, we also want to let people know about this unique event that brings the fresh produce industry and supermarket industry together to pursue business growth. Working together with the Food Marketing Institute provides a strong retail platform, with great speakers like Publix CEO Ed Crenshaw, a broader educational offering focused on produce marketing from grower to retailer, and networking experiences with supply chain partners you just won’t find at any other show,” he adds.

The “Now Boarding for Chicago” Spring Fresh Impact Tour kicks off next week with town halls in Immokalee, Florida; McAllen, San Antonio and Dallas, Texas; and Charlotte, North Carolina. The tour will continue with stops in Ohio, Indiana, New York, Pennsylvania, Washington, Idaho and California.

The tour’s town halls and member visits are scheduled as follows:

Spring 2014 Tour Destinations    
Immokalee, FL March 17 Town Hall Reception & Member Visits
Charlotte, NC March 18 Town Hall Luncheon & Member Visits
McAllen, TX March 18 Town Hall Luncheon & Member Visits
San Antonio, TX March 20 Town Hall Luncheon & Member Visits
Dallas, TX March 21 Town Hall Luncheon & Member Visits
Cincinnati, OH March 25 Town Hall Luncheon & Member Visits
Willard, OH March 26 Town Hall Luncheon & Member Visits
Orlando, FL March 26 Intl. Sprout Growers Convention
Indianapolis, IN March 27 Member Visits
Bronx, NY March 31 Hunts Point Market Meeting & Member Visits
Ephrata, PA April 1 Town Hall Luncheon & Member Visits
Philadelphia, PA April 2 Town Hall Luncheon & Member Visits
Issaquah, WA April 7 Town Hall Luncheon & Member Visits
Wenatchee, WA April 8 Member Visits
Yakima, WA April 9 Town Hall Luncheon & Member Visits
Boise, ID April 10 Member Visits
Bakersfield, CA April 15 Member Visits
Visalia, CA April 16 Town Hall Luncheon & Member Visits
Salinas, CA April 17 Grower-Shipper Association Board Meeting & Member Visits

More information on tour locations and town hall registration options can be found on the United Fresh website. Throughout the trip, members and staff will be posting updates and photos to the United Fresh Facebook page.  Follow us online or attend a Town Hall to join in on the Now Boarding for Chicago Spring Fresh Impact Tours.

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