Hot and Cold Breakfast Cereals are Heating Up, Packaged Facts Reports
By Grocery Headquarters Staff
“Cold and Hot Breakfast Cereals in the U.S.,” a new report from Packaged Facts, assesses the obstacles facing U.S. marketers of cold, or ready-to-eat, breakfast cereal and hot breakfast cereal and also identifies the opportunities still offered by American consumers. The report finds that breakfast cereal still represents a handy, convenient and satisfying meal or snack for millions of adults and fits well into the eating habits of today’s American consumer. It also demonstrates that the challenge for cereal marketers is not only to leverage the traditional bond with breakfast cereal but also to offer innovative products that suit the diverse tastes and eating habits of today’s cereal consumers. “Cold and Hot Breakfast Cereals in the U.S.” highlights trends shaping the market; identifies key opportunities available for companies active in the market for breakfast cereals; provides an estimate of U.S. retail sales of cold and hot breakfast cereals for the 2008 through 2013 and a projection of U.S. retail sales through 2018; analyzes the strategies of major competitors in the market; identifies marketing and new product trends; and provides an in-depth look at the tastes and preferences of today’s cereal consumers. The consumer data in this report are derived from two sources. One is a Packaged Facts national online consumer survey conducted in January/February 2014, which reflects a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household and household income. The other consumer data source is the Simmons National Consumer Survey for Summer 2013 (and Spring 2004 in the case of 10-year-trend tables and figures) from Experian Marketing Services. Retail sales figures credited to IRI (Chicago) are based on IRI aggregated multi-outlet sales tracking, which represents sales through U.S. supermarkets, drugstores, mass merchandisers, warehouse clubs, dollar stores and military commissaries. The report is also based upon data collected from field surveys of food retailers in various channels as well as a wide range of industry sources, including company websites, trade publications, business newspapers and magazines, consumer blogs, and annual reports, 10Ks and other releases from public companies. For more information on “Cold and Hot Breakfast Cereals in the U.S.,” visit: http://www.packagedfacts.com/redirect.asp?progid=86119&productid=8056897.