NatureSweet Launches Ready-to-Eat Snack Tomatoes
By Grocery Headquarters Staff
NatureSweet has introduced a line of specially grown microproduce: NatureSweet Cherriots Tomatoes. The packaged, bite-sized tomatoes filled with flavor, meet the growing demand for snacks that support a healthy lifestyle. Cherriots will be sold in a convenient pull-apart three-pack so they can be conveniently taken on the go, one pack at a time. “Studies show that adults eat almost half of their food between meals,” says Michael Joergensen, marketing director of NatureSweet. “At the same time, consumers are demanding healthier options to take with them to the office, school, or wherever they go. Cherriots are perfect for those who want to maintain a healthy diet when they’re away from home.” Nine out of 10 consumers who bought Cherriots said they would keep buying them, according to a survey taken soon after the snacking tomatoes hit the market. NatureSweet upholds the promise of vine-ripened and hand-picked freshness with bold, innovative packaging, say company officials. As with every NatureSweet tomato, Cherriots are grown in the controlled environment of a greenhouse from seeds. Cherriots are allowed to fully ripen on the vine, which produces exceptional flavor and consistent quality year-round.