Star Ranch Angus Beef Promotion Promises Satisfaction
By Grocery Headquarters Staff
This spring, Tyson Fresh Meats is making sure consumers have great eating experiences at home with a new Star Ranch Angus beef promotion focused on their 100% satisfaction guaranteed brand promise. The “100% Satisfaction Guaranteed” promotion runs from April through May, and kicks off a series of promotions for 2014 centered on the brand’s 100% commitment to consumers. “We have one goal with this brand, and that is to provide consumers with delicious, affordable 100% Angus beef,” says Rick Janke, brand manager for Tyson Fresh Meats. “We’re completely confident in our products, and want our consumers to be confident that they will always have a great meal when they pick up a package of Star Ranch Angus beef.” The “100% Satisfaction Guaranteed” promotion includes several point-of-sale elements, such as an in-store banner, ironman, on-pack “100% Satisfaction Guaranteed” stickers and promotional hats for the meat department staff. Additionally, Tyson Fresh Meats is thanking their retail partners by sending participating stores a $25 Dick’s Sporting Goods gift card when they display the Star Ranch Angus promotion point-of-sale materials.