Fields Foods

Fields Foods, the newest supermarket on the St. Louis supermarket scene, is setting itself apart from the competition by stocking thousands of local products across all areas of the store. Richard Turcsik takes firsthand look at the store.

Read about Fields Foods here.

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Fields Foods, the newest supermarket on the St. Louis supermarket scene, is setting itself apart from the competition by stocking thousands of local products across all areas of the store.

Fields Foods

Fields Foods is perched atop a hill in the Lafayette Square neighborhood of St. Louis, about two miles from downtown. This is the view from the front window.

Fields Foods

Until relatively recently Lafayette Square was not considered one of the city’s better neighborhoods. It was filled with abandoned homes, tenements and the creepy old City Hospital which sat abandoned for more than 20 years. Directly across the street from Fields Foods, it has been redeveloped into 104 luxury condominiums.

Fields Foods

Missouri wines and local craft beers are among the local products carried in the store, say company officials (from left) Chris Goodson, principal, Jeff Randol Jr., director of marketing & community development; and Jeff Randol Sr., principal.

Fields Foods

Local products receive a bright “LOCAL – sustainably grown & produced” shelf tag.

Fields Foods

Any local mom & pop producer is welcomed to sell their wares at Fields Foods – from the locally acclaimed Imo’s Pizza...

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... to Zia’s On The Hill famous pasta sauce...

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... to Two Men and a Garden who decided to make salsa ...

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... to even A Couple O’ Jerks who turn out a pretty good relish!

Fields Foods

In the freezer case three complete doors are allocated to locally-produced pizzas. That does not appear to be enough as many varieties are sold out.

Fields Foods

One of Fields Foods signature unique departments is its Wine Bar, featuring wines by the glass and two local beers on tap.

Fields Foods

Many shoppers like to sit at the bar and use the complimentary concierge service where a store associate will go and shop for their dry groceries while they enjoy a glass of wine.

Fields Foods

But each shopping cart also contains a glass holder so shoppers can pick up a glass of wine and then really have fun roaming the aisles.

Fields Foods

Upon entering the store shoppers see the produce department.

Fields Foods

Antique farm implements help portray a farmers market feel.

Fields Foods

Although during the winter local produce is largely relegated to hydroponic lettuce, bagged salads...

Fields Foods

...and Japanese white sweet potatoes, during the key growing season Fields Foods will be foraging partnerships with dozens of local farmers.

Fields Foods

The salad bar is a big hit at lunchtime.

Fields Foods

It also features hot products, like chicken tenders and wings.

Fields Foods

Filled with a mouthwatering array of salads, entrees and side dishes, the service deli counter is across from the produce department.

Fields Foods

Every item is made from scratch in the commissary of the St. Louis Food Hub. That is what the back room of the store is called.

Fields Foods

To add to their appeal, items are merchandised off artful ceramic dishes and platters.

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The meaty St. Louis style ribs are smoked in the smoker in the St. Louis Food Hub.

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Everything is so colorful it literally pops off the plate!

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Items are also sold pre-packaged for shoppers in a rush.

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The Amish deli features Troyer brand meats and cheeses.

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The Amish deli features Troyer brand meats and cheeses.

Fields Foods

Fields Foods is the area distributor for Troyer so they can sell a quarter of a pound or an entire 5-lb. loaf.

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The Seafood Shack seafood department is designed to mimic an old New England wharf. Note the faux open window above the service case.

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The Butcher Shop service meat case is a hit with shoppers.

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Butchers cut meat to order on Corian cutting boards in full view of the customers.

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The meaty St. Louis Style ribs are a big seller.

Fields Foods

A coffin case is devoted to frozen locally produced sausages.

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Cakes are decorated on the selling floor so shoppers can watch.

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The bulk department has proven extremely popular and is being expanded by 8 feet.

Fields Foods

Park Avenue Coffee is a local coffee shop that is so popular Fields Foods officials decided to give it the prominent position in the coffee aisle. The stock has to be replenished daily because it sells so fast.

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The Dairy department is also architecturally striking.

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A popular item is Farm Fresh brand milk from Chester, Ill. It is packaged in old-fashioned for-deposit heavy glass bottles.

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In the frozen food cases several doors are devoted to vegan products.

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The craft beers are extremely popular and are sold from an extensive cold case.

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A newcomer is Kräftig Light, from former Anheuser-Busch executive William. K. Busch.

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Nuwati Herbals teas are merchandised in vitamin jars. They are manufactured nearby and have become a huge seller.

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