Purely Elizabeth Debuts Ancient Grain Granola at Target Stores Nationwide
By Grocery Headquarters Staff
Purely Elizabeth has announced that their line of Ancient Grain Granola will be available at Target stores nationwide beginning June 8. Purely Elizabeth’s granola – in Original, Pumpkin Fig and Cranberry Pecan – will be sold at all 1,789 Target stores in the United States. Minneapolis-based Target Corporation has stores in 49 states. “Target has made huge strides toward making natural, organic and sustainable products more accessible to consumers nationwide, and we couldn’t be more thrilled to be a part of that movement,” says Elizabeth Stein, founder and CEO. “To be able to have a healthier breakfast alternative now available to such a wide customer base is quite an honor and speaks volumes to the shift in consumer demand for better-for-you products.” Purely Elizabeth’s debut at Target stores marks another major milestone for the natural food company this year, company officials say. According to SPINS, provider of retail consumer insights, analytics and consulting for the natural, organic and specialty products industry, Purely Elizabeth is the number one growth granola brand in the natural channel with a growth of 277% in 2013 (based on data over a 52 week period ending 12/21/2013 of the top 20 granola brands). Growth is expected to reach triple-digits again in 2014, officials add. Baked by hand in small batches, Purely Elizabeth's Ancient Grain Granolas are free of refined sugar and use all-natural and organic ingredients, certified organic gluten-free oats and ancient grains and seeds including Salba chia seeds, puffed amaranth, hemp seeds and quinoa flakes. “Purely Elizabeth was a true pioneer in using innovative, nutrient-rich ancient grains and superfood seeds in our products since they debuted four years ago,” adds Stein. “It’s been wonderful to see so many companies in the natural food industry embrace the use of these ingredients and realize what nutritional powerhouses they are.” All flavors are made with organic coconut sugar, an unrefined, nutrient-rich, low-glycemic sweetener, and organic virgin coconut oil. Unlike other fats, unrefined coconut oil is high in medium-chain fatty acids that aid in weight loss, lower cholesterol, improve diabetic conditions and reduce the risk of heart disease.