The summer’s most celebrated holiday is getting a monumental salute from the Peruvian Avocado Commission (PAC), officials say. A line up of in-store demos, tagged radio spots, and trade advertising will help drive sales of Peru’s largest export ever to the United States.
“We want to make sure that both retailers and consumers are aware of the availability of Avocados from Peru during the peak summer season and especially over the July 4th weekend,” says Enrique Camet, PAC board chairman.
“Our holiday marketing blitz uses compelling imagery of Peru to create a distinctive platform for the brand,” adds Xavier Equihua, CEO. “Eye-catching bins, RPC wraps, and in-store demos have been designed to capture the customers’ attention and encourage them to purchase this superfood, Avocados from Peru.”
The line-up of retail support includes:
- In-Store Demos – To whet people’s appetites for one of Peru’s most popular fruits, more than 380 Walmart stores in key markets throughout the country will host in-store demos between June 26 and June 29. Samplers will prepare and serve the Avo Dog, a hotdog topped with the Avocados from Peru recipe. Walmart will post news of the demos on their Facebook pages.
- Tagged Radio Spots – Beginning June 23 through July 4th, 30-second radio spots with custom retailer tags will begin airing in 18 markets around the country via local stations and Pandora Internet Radio. A robust radio program inclusive of the same number of cities will continue through the rest of the summer season.
- Trade Radio Spots – A full-page ad will run in key trade publications reminding retailers to lock in their delivery and promotion schedules, Additionally, it toplines PAC’s 2014 marketing program.
- Social Media – Posts on Avocados from Peru’s Pinterest, Instagram and Facebook pages will provide consumers with many reasons to stock up on Avocados from Peru over the holiday weekend.