This summer, Tyson Fresh Meats is celebrating red, white and blue with a new Star Ranch Angus beef promotion focused on 100% Real. American. Beef. The 100% American promotion runs from June through August and is the second of three promotions in 2014 centered on the brand’s 100% commitment to customers and consumers.
“We’re proud of the fact that Star Ranch Angus beef is produced in the United States and know this is important to our consumers as well,” says Rick Janke, brand manager for Tyson Fresh Meats. “We want our consumers to know they can count on the Star Ranch Angus brand to deliver hand-selected, hand-trimmed quality Angus beef that’s tender and delicious every time.”
The 100% American promotion includes several point-of-sale elements, such as ironman signs, 100% American on-pack labels, wobblers, $1.00 off coupon/recipe cards and promotional hats for the meat department staff.
Additionally, Tyson Fresh Meatsis offering participants a chance to win a Weber grill through a point-of-sale display contest. Participating retailers can submit photos of their Star Ranch Angus beef 100% American promotion display for a chance to win. The top five winners will receive grills.