Price Chopper “Tools For Schools” Campaign Kicks Off
By Grocery Headquarters Staff
Price Chopper kicked off its signature “Tools for Schools” campaign in all 134 stores throughout Connecticut, Massachusetts, Pennsylvania, New Hampshire, New York and Vermont. “Tools for Schools has become a highly anticipated element of the annual Back to School season. This program presents an opportunity for entire communities to come together to earn points for valuable educational, technological and extracurricular equipment that may otherwise not be affordable,” said Mona Golub, Price Chopper’s vice president of public relations and consumer services. “The addition of the Million Point Challenge encourages people to think about how the health of our communities can be improved with a delicious meal and conversation around the dinner table.” New this year, from September 2 through October 3, the Million Point Challenge: Family Meal Recipe Contest is an opportunity for schools to submit a Family Meal Favorite recipe to represent their school. The top five recipes will be voted on by the public for the title of Fan Favorite and will earn 250,000 bonus points. The Chefs from Market Bistro by Price Chopper will select the grand prize winning recipe. The winning school will be awarded 1,000,000 bonus points toward educational equipment. From July 27 through March 28, 2015, shoppers are encouraged to support their local school by using their AdvantEdge Card and enrolling in the program. Points earned from the program will enable neighborhood elementary, middle, and high schools to fund new equipment and education materials, such as school supplies, musical instruments, microscopes, computer software, furniture, and playground equipment. Chopper shoppers can also participate in the Tool for Schools supply drive from August 3 through September 13. For the 6th year, Price Chopper has partnered with the Salvation Army to help collect and distribute school supplies to students in need. Shoppers can purchase items from the Price Chopper Back to School Display and place them in a designated bin at the front of the store. The items will be distributed to teachers and students at the beginning of the school year. Schools will also have a chance to win prizes based on greatest volume earned and the greatest value-to-student ratio. Bonus points in addition to other incentives will help schools add to their overall total. As a special incentive to this year’s program, the top 50 schools will each receive a Price Chopper gift card worth $250. In its 17th year, the Tools for Schools campaign has raised more than $11 million dollars for schools in Price Chopper’s six-state footprint. This year, participating schools will earn a share of more than $500,000 in needed equipment and materials with the help of Price Chopper shoppers and teammates.