The Hershey Creamery Co. has served real, premium milkshakes since the 1930’s. Now Hershey’s Ice Cream is making their milkshakes and smoothies more accessible with the new Shake Shop Express, a self-serve frozen drink blending machine.
The Shake Shop Express program is designed for Hershey’s Ice Cream to stay current with the recent sensation in frozen drinks and consumers’ fast-paced lifestyles. It creates portion-controlled milkshakes and smoothies on the go quickly and easily, say company officials. Currently, the program includes an array of flavors from traditional Vanilla, Chocolate and Strawberry to Peanut Butter Cup, Green Mint Chip, Cookies & Cream, Brownie Batter and Cake Batter, all made with Hershey’s Ice Cream. New flavors that will soon join the mix are Mocha Chocolate Chunk Blenjava, as well as Strawberry Banana and Wildberry Fresh Fusion Smoothies.
The program includes a blending unit, display cabinet that high-lights products with LED lights and signage. Set up of Shake Shop Express is simple, all that is needed is a drain, water and power supply. Hershey’s provides maintenance and complimentary equipment upgrades to ensure a labor-free product that generates a new revenue stream for businesses.
“We are very excited to launch such an important program for our 120-year-old company,” says Tom Holder, vice president of sales and marketing for Hershey’s. “Shake Shop Express has opened doors for new opportunities like no other program we have developed in decades. For a very affordable fee, our current customers can become much more competitive in the frozen dairy drink market. The initial reactions and resulting success have greatly exceeded our expectations. The most rewarding comment we are hearing is ‘These taste great!’”