Tozer Seeds to Exclusively Grow Kalettes
By Grocery Headquarters Staff
Tozer Seeds has entered into exclusive marketing agreements with six companies to grow and market Kalettes, the kale and brussels sprouts hybrid. The companies who have entered into the marketing agreement with Tozer for Kalettes are: 4Earth Farms, Classic Salads, Mann Packing, Ocean Mist Farms, Southern Specialties and WP Rawl. As part of the agreement, Kalettes seeds will be sold by Johnny’s Select Seeds to small farmers and home growers. Tozer Seeds made the decision to enter into this agreement with a select group of companies to market under the Kalettes brand to create a consistent name and brand identity for the kale and brussels sprouts hybrid, which would allow consumers to easily recognize this new vegetable. Tozer and these companies have committed to supporting the Kalettes brand though joint public relations efforts, consumer and trade advertising and by providing recipes, cooking tips and other content to consumers through the website, www.Kalettes.com, and their social media channels. Additionally, the companies who are growing as part of the Kalettes brand are subject to strict product specifications and quality controls. Product specifications include sizing, color and condition which will ensure that consumers receive consistent top quality product. Tozer Seeds has applied for a PLU code under the generic name “kale sprouts,” which will be available to any grower of the kale and brussels sprouts hybrid. “Our collective goal is to successfully launch Kalettes in the retail and food service channels in the U.S. and Canada and build a strong awareness among consumers. By working together, the joint marketing efforts of Tozer and these companies will be able to reach the consumer more effectively,” stated Kraig Kuykendall, sales manager of Tozer Seeds America. “We have been very pleased with the incredible response to Kalettes and predict it will be very successful.” Kalettes are the product of more than a decade of research by Tozer Seeds, the largest family-owned vegetable breeding company in England. The kale and brussels sprout hybrid offers a fresh fusion of sweet and nutty, combining the best traits of each of its parent vegetables. Kalettes are not genetically modified and were developed by cross-pollinating brussels sprouts with kale through traditional methods. Kalettes are now available in very limited quantities and distribution will continue to increase throughout the fall and winter as production increases. Kalettes will be available to both retailers and food service distributors directly through the companies. For contact information please visit www.kalettes.com/trade-information. For more information on Kalettes, including recipes, visit www.kalettes.com, and for updates on availability like them on Facebook, or follow them on Twitter, Pinterest, and Instagram.