Tops Markets

This May, Tops Markets opened a new prototype in the Rochester, N.Y. suburb of Irondequoit. The store marks a renewed emphasis by Tops in the Rochester market, where home-town chain Wegmans has the most market share. To date, sales at Tops have been wildly succeeding those at the old location.

Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Topa Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets
Tops Markets

Tops Markets

Tops Markets' new location in Irondequoit, N.Y.

Tops Markets

The store moved a half-mile down the road from 1455 to 999 Ridge Road East.

Tops Markets

Although 10,000 square-feet bigger than the new location, the old store was outdated and lacking in amenities, like a service meat case.

Tops Markets

Plus, the old store was along a desolate stretch of Ridge Road near Medley Centre, an abandoned “dead mall.”

Tops Markets

Plus, the old store was along a desolate stretch of Ridge Road near Medley Centre, an abandoned “dead mall.”

Tops Markets

The new store is in a better location, near Home Depot and Staples, but it is also closer to competitors, Walmart...

Tops Markets

...and Wegmans.

Tops Markets

One major difference with the new prototype is that it features a gas station, allowing shoppers to partake in the popular Tops Gas Points program which rewards shoppers with a 10-cent a gallon discount for every $100 they spend.

Tops Markets

Another major difference from the old store is that this one has two entrances/exits.

Tops Markets

The new store places a major emphasis on freshness and convenience say Tops Markets officials (from left) Frank Curci, president and CEO; Laura Charron, district manager; and Alex Devens, store manager.

Tops Markets

Shoppers entering the door near the produce department are treated to tables topped offerings from the bakery department to show shoppers the breadth of perishables available.

Tops Markets

There is also a coffin case filled with Zweigle’s hot dogs – Rochester’s hometown favorite.

Tops Markets

A wall at the entrance showcases locally-produced grocery products.

Tops Markets

The new store carries an increased assortment of floral items.

Tops Markets

Produce is artfully arranged, helping to drive an increase in sales.

Tops Markets

Cut produce sales are up a whopping 213% at the new store.

Tops Markets

Pineapple sales have jumped from less than 50 to 165 a week since the store began selling them both whole and cored at the same low $2.99 price.

Tops Markets

Produce selection has been greatly increased. New items include whole sugar cane and green coconuts. Although geared to the areas Hispanic consumers, usage tags on the items are driving trial and repeat purchases among all shoppers.

Tops Markets

One unique item is the Ice Cream Bean – the pod of a tropical South American tree. Consumers cut it open, discard the seeds and eat the creamy white pulp surrounding the seeds. It tastes remarkably like vanilla ice cream.

Tops Markets

Across from produce is the massive Wall of Values. It stocks weekly sale items, which are changed weekly, along with other longer-stay items deemed by management to be great values for shoppers.

Topa Markets

“Simply” organic and better-for-you items are stocked near produce to connote their healthy aspects.

Tops Markets

The deli case stocks a wide variety of brands, including the locally produce Zweigle’s.

Tops Markets

Pre-sliced meats and cheeses are popular with customers because they dramatically cut down on service time.

Tops Markets

The majority of the salads are produced in-store.

Tops Markets

The popular hot bar has limited lunch and dinner hours to ensure freshness. Towards the end of the period items are drastically marked-down, but most are usually sold out before then.

Tops Markets

Hot soups have proven a strong seller – even during the summer months.

Tops Markets

The olive bar is new to the store.

Tops Markets

The Wing Bar ($7.49 lb.) has proven to be very popular. Through a partnership the wings use the same recipe as the Anchor Bar, which invented the Buffalo chicken wing. However, Tops has higher specs, so its wings are larger and meatier.

Tops Markets

Customers say Tops Markets has the best fried chicken in town, say company officials. Fried chicken is sold cold by the piece in the service deli counter and by the pound in the hot case. The store often fields orders for 50 and 100 pieces.

Tops Markets

The take-and-bake stromboli is a signature item.

Tops Markets

Hot pizza is a hot seller!

Tops Markets

Chicken Wing Pizza is a unique item that flies out of the store.

Tops Markets

The panini case is a new addition to the store.

Tops Markets

Tops sandwiches stand apart from the competition because the bread is baked fresh daily in-store.

Tops Markets

Seafood sales have been swimming along just fine in the new store.

Tops Markets

The meat department contains a frozen case of specialty items, including halal meats for Muslims.

Tops Markets

There are also exotic things like ground camel...

Tops Markets

...and ostrich hot dogs.

Tops Markets

A new addition to the store is the Butcher Block service meat case.

Tops Markets

Tops officials believe they have the best meat department in Upstate New York – which may explain why this steak is shaped like the Empire State.

Tops Markets

The Pick 5 program allows shoppers to pick any five stickered meat items for $19.99, allowing them to save substantially over the individual ticketed price.

Tops Markets

A similar Pick 5 program is offered in frozen foods.

Tops Markets

Because of a large Eastern European population, pierogies are wildly popular in Rochester. Tops is the only supermarket in town to stock the locally produced The Pierogie Guy brand.

Tops Markets

In addition to the traditional potato, cheese and sauerkraut, The Pierogie Guy makes unique flavors, like Buffalo Chicken and Pulled Pork.

Tops Markets

In a novel merchandising twist, frozen pies, cakes and Cool Whip are merchandised in the bakery department.

Tops Markets

The bakery department is one of the key selling points of the store.

Tops Markets

Chocolate covered waffles are a popular local item.

Tops Markets

Unlike its competitors, Tops fries its donuts in-store.

Tops Markets

The Doissant is Tops’ answer to the Cronut – the croissant/donut combo that has taken New York City by storm.

Tops Markets

Cupcake cakes – cakes made of individual cupcakes – are a popular seller.

Tops Markets

Real whipped cream cakes are also a hallmark of the department.

Tops Markets

Individual cake slices come with a fork, really adding convenience to the grab-and-go factor.

Tops Markets

Pepperoni bread is another signature bakery item.

Tops Markets

The bulk food department has been expanded in the new store.

Tops Markets

An end cap features bulk “penny candy” type items.

Tops Markets

A smaller bulk set is also found in the pet aisle.

Tops Markets

Tops has greatly expanded its ethnic hair care offerings to appeal to the area’s large African-American community.

Tops Markets

Black-and-white murals of old-time Irondequoit decorate the front of the store above the cash registers. They include an image of the Jack Rabbit roller coaster at the nearby historic Sea Breeze Amusement Park on Lake Ontario.

Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Topa Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail
Tops Markets thumbnail

This entry was posted in Photos, Web-Exclusive Content and tagged , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>