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Rosati Italian Ice Aids Injured Veterans


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Rosati Ice's lid now features the SoldierStrong logo.

Rosati Ice is expanding its partnership with SoldierStrong, a nonprofit veterans organization that raises money to provide injured veterans with high-tech rehabilitative devices. 

Starting this spring, a portion of all sales of Rosati Ice products will go directly towards SoldierStrong’s mission of helping returning service men and women walk again after suffering paralysis or lower body injuries. In addition, SoldierStrong’s logo will be featured on all Rosati Ice products sold in both supermarkets and as part of the successful school lunch program.

This expansion marks the first full year of the partnership between Rosati and SoldierStrong. They began their partnership mid-2015 with the introduction of the ‘Patriot Ice’ flavor in schools in over 25 states. A portion of the proceeds from the sale of this popular strawberry lemonade flavor, sold in 4.4-ounce cups as part of Rosati’s school lunch program, go directly to SoldierStrong. 

“We are thrilled to expand this partnership with SoldierStrong and to continue to help thank our veterans for their service,” says Rich Trotter, president of Rosati Ice, based in Clifton Heights, Pa. “As a West Point graduate myself, I’ve always found it important to give back to our nation’s heroes. By partnering with an organization as dynamic as SoldierStrong, Rosati Ice will be making a direct impact on the lives of veterans, as over 90 percent of the funds that SoldierStrong raises go straight to providing these rehab devices. Now, anytime someone enjoys any of our flavors, they will be directly contributing to such a worthy cause."

Rosati Ice was founded in 1912 by Sam Rosati, an Italian immigrant who made his first Italian ices cranked by hand in the basement of his West Philadelphia home. The company grew, and Sam soon became known as “The King of Water Ice,” having his popular ices sold from horse drawn wagons throughout the city and at the New Jersey shore. In the mid ‘50s, the company moved to its current headquarters in Clifton Heights, Pa. and management was taken over by Sam’s daughter Rosemary and her husband Jim Salomone. In 1997, the company was sold to their son-in-law, Dave Schumacher and Rich Trotter, its current owner. 

 

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