Category Archives: What’s New

Nature Valley Expands Beyond Traditional Granola Bars with Two Product Launches

While some brands may think outside the box, Nature Valley thinks outside the bar – the granola bar, that is, company officials say. Nature Valley announced … Continue reading

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Herbal Tea Growth on the Rise as Consumers Recognize its Benefits

Industry experts have seen a dramatic rise in the use of herbal teas, suggesting that consumers recognize not only the great flavor, but other … Continue reading

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50 Reasons to Try NoOodle’s New Ready-To-Eat Soups

According to Terri Rogers, Chief NoOodlist, founder and CEO of the Chicago-based NoOodle Company, keeping things simple, easy and good-tasting is the real key … Continue reading

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Sweet Drops Make Planning for Swimsuit Season Sweeter

What season does the typical American woman anticipate most? If you guessed “swimsuit season,” you’re right, SweetLeaf officials say. Recent surveys show that most … Continue reading

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Tyson Foods Fall Football Promotion

Game time means go time in the deli with the new fall football promotion from Tyson Foods, designed to entice consumers to visit the … Continue reading

Posted in Perishables, Promotions, What's New

Snapea Crisps Sprouts Into Harvest Snaps

Calbee North America announced that they are bringing their core brand, Snapea Crisps, under a new brand portfolio called Harvest Snaps. Snapea Crisps will also … Continue reading

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Rooibee Red Tea Honored at North American Tea Championship

Rooibee Red Tea, the Louisville-based maker of the only bottled USDA-certified organic rooibos red tea on the market, company officials say, has captured a second … Continue reading

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Essentia Water Asks Consumers: How Do You Hydrate?

Essentia Water kicks off its Super Summer Hydration Giveaway on Friday, June 21, 2013. The 50-day online promotion that runs through Friday, Aug. 9, … Continue reading

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Heineken Voyage Program: Legendary Travelers Wanted

HEINEKEN USA announced the details of its legendary Voyage retail program that will hit retail outlets beginning August 1 and run through September 30. … Continue reading

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Strongbow Cider ‘Golden Hour’ Program Takes Aim At Summer Celebrations

Strongbow Cider, the newest brand to join HEINEKEN USA’s premium portfolio of upscale brands, is taking aim at the season of relaxation and celebration … Continue reading

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Well-Pict Berries Announces Healthy Summer Eating Campaigns

Well-Pict Berries has launched its “Pinning is Slimming” promotion on Pinterest. Through June 30, Pinners can re-pin their favorite recipe from any of four … Continue reading

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Dole’s Banana Food Truck Sets Off on 4,800-Mile Tour

The Peel the Love Summer Food Truck Tour has hit the road in on a 4,800-mile summer quest to reacquaint Americans with the fun, … Continue reading

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Social Blends Inspires a New Breed of Adult Beverages

There’s a new girl on the ready to drink cocktail scene, Slim Lizzy’s Cocktails. Slim Lizzy’s is the first strategically positioned brand by Social … Continue reading

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New Products from Daiya Foods

Daiya Foods is introducing a number of products to the market that are free of dairy, soy and gluten. The Vancouver, B.C.-based company is … Continue reading

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Corona Wants Fans to Celebrate Summer with No Regrets

This summer, Corona Extra and Corona Light will offer a variety of opportunities for customers to enhance their summer experiences through a new promotion: … Continue reading

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Turner Dairy Launches Summer Ice Cream Contest

Turner Dairy Foods is marking the beginning of the summer ice cream season with its Official Ice Cream Flavor of Summer Contest. Between June … Continue reading

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Bacon Lovers Deli Meats Establishes World Record

Bacon Lovers Deli Meats by Eckrich honored and assisted our military families and wounded warriors on the flight deck of the Intrepid Sea, Air & Space Museum … Continue reading

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GoodBelly Introduces New Carrot Ginger Probiotic Juice Drink

GoodBelly, a line of probiotic juice beverages formulated for daily digestive health, announced the launch of its new gluten-free flavor, GoodBelly Carrot Ginger, the brand’s … Continue reading

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Georgia Blueberry Commission Debuts Recipe Contest

The Georgia Blueberry Commission will host its first-ever “Sweet Georgia Blues Recipe Contest” throughout the month of June in celebration of Georgia Blueberry Month. … Continue reading

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CPAC Fuels Ride the Rockies’ Cyclists

For the fifth time in the 28-year history of Ride the Rockies, a weeklong, 500-plus mile bike ride across some of the Centennial State’s … Continue reading

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Naturipe Farms “Makes Way For Strawberries”

Naturipe Farms officially launches its first Make Way for Strawberries Recipe Spring Cleaning Challenge, continuing through June 20th. The international, grower-owned, producer and marketer … Continue reading

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California Celebrates 30 Days of Dairy

June is National Dairy Month – a celebration of the diversity of dairy foods and the farmers who produce the bounty. In California, June is … Continue reading

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Johnsonville Introduces Two New Smoked-Cooked Sausage Varieties

The calendar says it is officially Spring and just in time for the 2013 grilling season, comes two new smoked-cooked sausage flavors from Johnsonville: Pepper Jack … Continue reading

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Oogave Organic Soda Company Launches LOCA and Expands Distribution

Denver-based organic soda company, Oogave, has begun distribution of its new all-natural diet soda line, called LOCA, through Fresh Market stores and Whole Foods … Continue reading

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Del Monte Finds its Final Inner Chef

Del Monte Fresh Produce announces its final of four weekly aspiring chef winners for its Find Your Inner Chef online contest. The fourth and … Continue reading

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