Tag Archives: Baby Boomers

Store Category Blurring to Continue, KRS Study Predicts

The results of a Fall 2013 survey of over 1200 U.S. Millennial, Generation X and Baby Boomer consumers, conducted by retail design firm King Retail Solutions (KRS), emphasized … Continue reading

Posted in News

Demographic diversity

The face of the American consumer is changing. Can supermarket retailers, and their suppliers, change with it? Their overall business model may depend on it. Continue reading

Posted in 2013 09 Article Archives, Cover Stories

SymphonyIRI Report Recaps 2012 CPG Trends and Predicts Trends for 2013

Reverberations from the nation’s economic rollercoaster ride have been felt throughout the consumer packaged goods (CPG) industry for several years now, and 2012 was … Continue reading

Posted in News

The Rise of Craft Beer in the U.S.

While the economic downturn has affected consumer spending across many sectors, craft and craft-style beers are defying recessionary trends with an impressive upward trajectory. … Continue reading

Posted in News

SymphonyIRI Quarterly MarketPulse Survey Finds Gen-Xers Practicing Frugal Ways

Generation X, those born after the post World War II baby boomers, generally has a positive outlook on the economy, but that doesn’t mean … Continue reading

Posted in News

Marketers Could Be Wasting Millions Trying to Reach Baby Boomers

According to a recent national study monitoring the attitudes of Baby Boomers, marketers may be making fatal flaws in their assumptions about this large … Continue reading

Posted in News

Rise of the Millennials

Jefferies, the global investment bank, and AlixPartners, the global business advisory firm, announced the findings of their new joint study, Trouble in Aisle 5, … Continue reading

Posted in News

Food Forum: Media matters

By Timothy P. McMahon, Ph.D. Generation Y, a segment of the population born between 1977 and 1994, encompasses 80 million consumers with more than … Continue reading

Posted in 2011 04 Article Archives, Columns