Tag Archives: Baby Boomers
SymphonyIRI Report Recaps 2012 CPG Trends and Predicts Trends for 2013
Reverberations from the nation’s economic rollercoaster ride have been felt throughout the consumer packaged goods (CPG) industry for several years now, and 2012 was … Continue reading
Posted in News
The Rise of Craft Beer in the U.S.
While the economic downturn has affected consumer spending across many sectors, craft and craft-style beers are defying recessionary trends with an impressive upward trajectory. … Continue reading
Posted in News
SymphonyIRI Quarterly MarketPulse Survey Finds Gen-Xers Practicing Frugal Ways
Generation X, those born after the post World War II baby boomers, generally has a positive outlook on the economy, but that doesn’t mean … Continue reading
Posted in News
Marketers Could Be Wasting Millions Trying to Reach Baby Boomers
According to a recent national study monitoring the attitudes of Baby Boomers, marketers may be making fatal flaws in their assumptions about this large … Continue reading
Posted in News
Rise of the Millennials
Jefferies, the global investment bank, and AlixPartners, the global business advisory firm, announced the findings of their new joint study, Trouble in Aisle 5, … Continue reading
Posted in News
Food Forum: Media matters
By Timothy P. McMahon, Ph.D. Generation Y, a segment of the population born between 1977 and 1994, encompasses 80 million consumers with more than … Continue reading
Posted in 2011 04 Article Archives, Columns
