Tag Archives: Millennials

Do Americans Prefer Name Brands or Store Brands?

Everyone has their favorite brands for at least some of the things purchased for daily consumption, including both food and other household items. Whether … Continue reading

Posted in News

Companies May Be ‘Leaving Money on the Table’ in Health & Wellness—AlixPartners

The booming health & wellness trend in the food & beverage industry continues to surge and present new opportunities for companies in the sector. … Continue reading

Posted in News

If you tweet it, they will come

Engaging Millennials is not as difficult as some may assume. Creating conversation is all about combining the right strategy with the right message. Continue reading

Posted in 2015 02 Article Archives, Upfront

Bridging the gap

Technology, changing personal and societal interests and evolving eating habits are changing how retailers market their stores to reach multiple generations. Continue reading

Posted in 2015 01 Article Archives, Cover Stories

Younger Generations Driving Fresh Food Sales

The age-old parental advice to “eat your fruits and vegetables” has taken hold.. From 2003 and 2013, consumption of fresh foods — fruits, vegetables, … Continue reading

Posted in News

The malt beverage shop

A wide array of flavored malt beverages and related products, largely targeting women and Millennials, are bringing coolness and hip to the supermarket beer … Continue reading

Posted in 2014 12 Article Archives, Center Store

VOC Uses Digital Marketing to Reach Millennials

The Vidalia Onion Committee (VOC) successfully reached a younger audience, including Millennials, with this past season with its “V is for Vidalia” campaign. The campaign … Continue reading

Posted in Perishables, Uncategorized, What's New

Consumer Confidence in Food Safety Declines

Consumer confidence in the safety of foods and beverages sold in the U.S. has dropped over the past five years according to Multi-sponsor Surveys’ … Continue reading

Posted in News

Millennials Look for Satisfying, Quick, Economical and Restaurant-Like In-Home Dinners

Millennials are the largest generational group next to Boomers  and source over two-thirds of their dinner meals from home, making them the apple of … Continue reading

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SymphonyIRI Report Recaps 2012 CPG Trends and Predicts Trends for 2013

Reverberations from the nation’s economic rollercoaster ride have been felt throughout the consumer packaged goods (CPG) industry for several years now, and 2012 was … Continue reading

Posted in News

Shifting Shopper Behavior

Rising from the ashes of the recession, shoppers are hitting the stores with their smartphones and a new attitude. Continue reading

Posted in 2012 09 Article Archives, Cover Stories

Rise of the Millennials

Jefferies, the global investment bank, and AlixPartners, the global business advisory firm, announced the findings of their new joint study, Trouble in Aisle 5, … Continue reading

Posted in News