Tag Archives: Millennials

VOC Uses Digital Marketing to Reach Millennials

The Vidalia Onion Committee (VOC) successfully reached a younger audience, including Millennials, with this past season with its “V is for Vidalia” campaign. The campaign … Continue reading

Posted in Perishables, Uncategorized, What's New

Consumer Confidence in Food Safety Declines

Consumer confidence in the safety of foods and beverages sold in the U.S. has dropped over the past five years according to Multi-sponsor Surveys’ … Continue reading

Posted in News

Millennials Look for Satisfying, Quick, Economical and Restaurant-Like In-Home Dinners

Millennials are the largest generational group next to Boomers  and source over two-thirds of their dinner meals from home, making them the apple of … Continue reading

Posted in News

SymphonyIRI Report Recaps 2012 CPG Trends and Predicts Trends for 2013

Reverberations from the nation’s economic rollercoaster ride have been felt throughout the consumer packaged goods (CPG) industry for several years now, and 2012 was … Continue reading

Posted in News

Shifting Shopper Behavior

Rising from the ashes of the recession, shoppers are hitting the stores with their smartphones and a new attitude. Continue reading

Posted in 2012 09 Article Archives, Cover Stories

Rise of the Millennials

Jefferies, the global investment bank, and AlixPartners, the global business advisory firm, announced the findings of their new joint study, Trouble in Aisle 5, … Continue reading

Posted in News