Tag Archives: social media

Sage Fruit and The Produce Mom Host Very Cherry Contest

Consumers are invited to participate in a Very Cherry Pinspriation Contest. Hosted by The Produce Mom and Sage Fruit Company, the contest will take … Continue reading

Posted in Promotions, What's New

National Drink Wine Day

Half way through the day yesterday I found out that it was National Drink Wine Day. Never one to miss out on an opportunity … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

Do Lays a Flavor, Will Ya?

Potato chip fans stand to win some serious coin if they can come up with the next big flavor for the brand to feature … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

USApple Spotlights Heart Health with 28 Days of Apples

February is American Heart Health Month. USApple and its members are contributing to this important health moment by launching a digital campaign centered on apples’ … Continue reading

Posted in Perishables, Promotions, What's New

Black Gold Farms Campaigns for Year-Round Red Use

This year Black Gold Farms is expanding its red potato promotional program, Better With Reds, to include season-specific campaigns. Each campaign will highlight the … Continue reading

Posted in Perishables, What's New

Bear Naked Granola Hits the Slopes with U.S. Olympian

Bear Naked granola is inspiring snow-lovers to elevate their winter adventures for a chance to score new gear. Teaming up with two professional athletes … Continue reading

Posted in Grocery, Promotions, What's New

Stonyfield Updates its Organic Greek Yogurt and Adds Flavors

To help consumers keep their resolution to snack better, Stonyfield gave its organic Greek yogurt a creamier texture and new flavors, Black Cherry and … Continue reading

Posted in Perishables, Wellness, What's New

Education Workshops and Sessions at 2014 NGA Show to Focus on Digital

The National Grocers Association (NGA) has posted its 2014 NGA Show agenda and featured speakers online. The 2014 NGA Show will be held February 9 … Continue reading

Posted in News

Vidalia Onion Commitee Finishes Summer Campaign on a Sweet Note

The Vidalia Onion Committee (VOC) teamed up with brands such as Johnsonville Mild Italian Sausage Links, Gourmet Garden Herbs & Spices, National Mango Board, … Continue reading

Posted in Perishables, What's New

PMA: Sunlight’s Surprise

Always known for making a splash at their booth, Sunlight International plans for this PMA Fresh Summit to be even more eye-opening than ever … Continue reading

Posted in Perishables, PMA2013, What's New

USApple Asks: What Kind of Apple Are You?

If you were an apple, what type of apple would you be? As National Apple Month begins, the U.S. Apple Association is launching AppletizeMe … Continue reading

Posted in Perishables, Promotions, What's New

PBH Unveils New Fruits & Veggies—More Matter Website

Produce for Better Health Foundation’s consumer website, MoreMatters.org, has a new look, new functionality, added enhancements and enriched navigation to make it easier for … Continue reading

Posted in Perishables, What's New

NMB’s Mangover Campaign Delivers Outstanding Results

The National Mango Board’s (NMB) new marketing campaign, Mangover, delivers record-breaking results for their consumer PR & marketing program, reaching consumers a total of … Continue reading

Posted in News

Georgia Blueberry Commission Debuts Recipe Contest

The Georgia Blueberry Commission will host its first-ever “Sweet Georgia Blues Recipe Contest” throughout the month of June in celebration of Georgia Blueberry Month. … Continue reading

Posted in Perishables, Promotions, What's New

Tender Choice Encourages Consumers to Release their “Inner Porkivore”

In many people, there is a hidden “porkivore” waiting to be unleashed, say Cargill company officials, and releasing that desire to consume great tasting … Continue reading

Posted in Perishables, What's New

Produce for Better Health Foundation Achieves Social Media Milestone

Consumers, Public Health Communities and the Fruit and Vegetable Industry continue to respond very favorably to the Fruits & Veggies–More Matters national health campaign … Continue reading

Posted in Perishables, What's New

Produce for Better Health Foundation Delivers Against Business Plan

More does matter not only when it comes to eating more fruits and vegetables, but also when strong results are achieved. The year-end program … Continue reading

Posted in News

Roth Cheese Debuts with New Products, Promotion, Ads and Packaging

Roth Cheese is kicking off 2013 with the introduction of a full line of American original and international style cheeses in distinctive new packaging. … Continue reading

Posted in Perishables, What's New

Tech-Immersed Moms Are at the Epicenter of New Home-Based Food Culture

Less June Cleaver and more tech-immersed foodie, the modern American mom is at the epicenter of the new home-based food culture and in the … Continue reading

Posted in News

Study Finds Moms Make And Trust In-Person Recommendations More Than Social Media

Cracking the word-of-mom code is the Holy Grail for brands marketing to moms today.  But who’s more influential – the Facebook mom or the … Continue reading

Posted in News

35,000 New Reasons to Stock Vidalia Onions Following Nationwide Promotion

Fans of Georgia’s sweet onion printed almost 50,000 Vidalia coupons this summer with a whopping 26% of those consumers redeeming them to cash in … Continue reading

Posted in Promotions, What's New

Black Gold Farms Launches Better with Reds Campaign

Black Gold Farms, is rolling out its Better With Reds retail marketing campaign that continues the promotion of its year-round red potato tablestock program. … Continue reading

Posted in Perishables, Promotions, What's New

PMA to Host Fresh Connections: Yakima

West Coast produce industry members from across the supply chain will have the opportunity to connect and participate in an interactive program designed to … Continue reading

Posted in News

Limoneira Unleashes the Power of Lemons

Limoneira Company has announced a new marketing campaign to Unleash the Power of Lemons. “Lemons are one of the most versatile items in the … Continue reading

Posted in Promotions, What's New

New media opportunities

Retailers are taking their marketing messages to a host of advertising vehicles beyond print, including social media and digital signage. Continue reading

Posted in 2012 08 Article Archives, Cover Stories