Tag Archives: social networking

Food Forum: Bridging the social media gap

Grocers need to tailor their social media outreach to older members of the Gen Y and Baby Boom generations. By Richard J. George How … Continue reading

Posted in 2011 12 Article Archives, Columns

Going where the customers are

Social networking is becoming a viable way to attract channel-surfing and budget-conscious consumers. By Deena M. Amato-McCoy Realizing that word-of-mouth is the most compelling … Continue reading

Posted in 2011 05 Article Archives, Tech Solutions

Food Forum: Media matters

By Timothy P. McMahon, Ph.D. Generation Y, a segment of the population born between 1977 and 1994, encompasses 80 million consumers with more than … Continue reading

Posted in 2011 04 Article Archives, Columns